How to position the appeal style of the enterprise website according to the enterprise image: 1. For the enterprise website with rational appeal, generally speaking, the rational appeal emphasizes the theory and logic, based on the facts and mainly with the introductory text; Emotional appeal emphasizes intuition, based on value and focusing on image building (for details, please refer to the relevant introduction of Ma Haixiang's blog "how to make a good enterprise website").
Websites that emphasize rational demands are based on facts, take products or technologies as the core, highlight the characteristics of enterprises through products or technologies, and carry out marketing activities, focusing on the visual impact and attraction of products or technologies. This type of website often does not hesitate to write about products or technologies, and establishes its marketing position with rational demands, Strive to create a technology leading atmosphere in the hearts of customers, so as to produce a sense of trust in the enterprise.
Obviously, this kind of site in the design of the relative requirements is not high, but must be in technology, product publicity, display and application and the actual specific role of rendering, and in style must be consistent, good and enterprise image consistent, in order to maintain the enterprise in the consumer online, offline image of the continuous image, so as to establish a consolidated position.
2. Emotional appeal of the enterprise website emphasizes that emotional appeal of the website to establish a corporate image, service-oriented, here the service has two meanings: first, the enterprise itself is to provide services, such as service industry; The second is the pre-sale and after-sale service.
Market economy is competitive. You must create reasons for people to choose your brand instead of others' brand. Therefore, on the one hand, we should strengthen the creation of special atmosphere, work hard on perceptual demands, eliminate the distance between enterprises and customers in time and space, establish customer loyalty, and increase customer value Maintain and strengthen the customer relationship to maximize their own benefits (please refer to the relevant introduction of Ma Haixiang's blog "how to improve the content value and user experience of enterprise website").
On the other hand, good design of your website, unique design can create a unique corporate culture - Internet corporate culture, maybe this is not consistent with the traditional marketing style, it doesn't matter, don't rely too much on traditional marketing!
3. Comprehensive type of enterprise website comprehensive type is also more common, that is to combine the above two, because for the same product, different people may make different decisions.
Sometimes the characteristics of the product itself can determine whether you are rational or emotional. Therefore, we should pay attention to distinguish in the atmosphere construction of the website: if one aspect can not fully explain the characteristics of the product or service, we should combine the two, and make rational and emotional appeals in different parts, so as to impress different types of customers, It not only highlights the technological advantages of enterprises with a large number of facts, but also creates a perceptual atmosphere, emphasizing the value brought by products or services. Through the combination of the two, we can jointly create a unique atmosphere of enterprises.
4. The unification of corporate culture and website style. The main purpose of corporate websites is to show the corporate image and let people understand the corporate culture, products or service information in detail. The architecture of corporate websites is generally atmospheric, giving people a sense of extraordinary momentum. Some corporate websites have strong characteristics in website design, such as layout, pattern, style, etc In terms of color, we try our best to render the enterprise culture and product or service characteristics, and fully display the advantages and style of the enterprise.