At the beginning of the establishment of the marketing website, it will take the future marketing promotion as the purpose and starting point, and implement it into the whole process of website production. Make sure that every link and step takes into account the needs of marketing function, so that the website has the marketing function or the characteristics conducive to optimization and promotion as soon as it goes online.
The traditional enterprise website management system does not give full play to the role of marketing: website flash image home page, large enterprise news reports, leader style display, unclear product introduction and so on. Marketing type breaks the traditional understanding of website construction, so there are essential differences between the two types of websites
1: Accurate user group positioning
For a simple example, for enterprises engaged in brewing equipment, the groups faced by the website are mainly farmers in rural areas or cities. They are most interested in the performance and price of the equipment and whether it can bring guarantee for future entrepreneurship. When designing the website, they should reflect simple, realistic and concise thinking.
2: Lethality case presentation
The best proof for users of the website comes from the real case display. They care about the results obtained by other customers in the enterprise, such as wedding photography website. As long as users fall in love with a case at first sight, it is basically not far from the transaction.
3: A variety of qualification displays to strengthen credibility
The credibility of an enterprise is very important. For example, a third-party honorary qualification certificate with heavy flying weight is placed on the home page of the website, and a column is specially created to display the authoritative media interview reports and other honorary certificates of the enterprise. Sometimes, when different brands have the same price and quality, customers often choose you rather than "him".
4: Differentiated marketing strategy
The design of the home page leaves the "golden position" to the products that can best represent the selling points of the enterprise. A successful marketing website usually attracts user inquiries within 10 seconds. This is the most direct embodiment of the differentiation strategy of marketing websites.
5: Diversification and simplification of online communication
Marketing websites are equipped with diversified communication tools, such as 400 telephone, baidu Shangqiao, EC online, QQ online communication and message board, in order to obtain the contact information of customers as much as possible.