At the beginning of the establishment of the marketing website, it will take the future marketing promotion as the purpose and starting point, and implement it into the whole process of website production. Make sure that every link and step takes into account the needs of marketing function, so that the website has the marketing function or the characteristics conducive to optimization and promotion as soon as it goes online.

传统企业网站管理系统没有很好地将营销的作用发挥出来：网站FLASH形象首页、大篇幅企业新闻报道、领导人风采展示、产品介绍不详等现象。营销型则打破了企业对于网站建设的传统认识，因此这两种类型的网站是存在本质的区别的

The traditional enterprise website management system does not give full play to the role of marketing: website flash image home page, large enterprise news reports, leader style display, unclear product introduction and so on. Marketing type breaks the traditional understanding of website construction, so there are essential differences between the two types of websites

1：准确的用户群体定位

1: Accurate user group positioning

举个简单的例子，对于做酿酒设备的企业来说，网站面对的群体主要是农村或者城镇中的农民，他们对设备的性能价格以及能否为以后的创业带来保证感兴趣，网站设计的时候就应该体现出质朴、实在、简洁化的思维。

For a simple example, for enterprises engaged in brewing equipment, the groups faced by the website are mainly farmers in rural areas or cities. They are most interested in the performance and price of the equipment and whether it can bring guarantee for future entrepreneurship. When designing the website, they should reflect simple, realistic and concise thinking.

2：具备杀伤力的案例展示

2: Lethality case presentation

网站对于用户好的证明来自于真实的案例展示，他们在意其他客户在企业那里所获得效果，比如：婚纱摄影型网站，只要用户对某一个案例一见倾心，基本上离成交也就不远了。

The best proof for users of the website comes from the real case display. They care about the results obtained by other customers in the enterprise, such as wedding photography website. As long as users fall in love with a case at first sight, it is basically not far from the transaction.

3：多种资质展示强化公信力

3: A variety of qualification displays to strengthen credibility

企业的公信力是非常重要的，如在网站的首页放上飞分量很重的第三方荣誉资质证书，专门创建一个栏目展示企业的媒体采访报道以及其他的荣誉证书，有的时候在不同统一价格同一质量的情况下往往客户选择的是你，而不是“他”。

The credibility of an enterprise is very important. For example, a third-party honorary qualification certificate with heavy flying weight is placed on the home page of the website, and a column is specially created to display the authoritative media interview reports and other honorary certificates of the enterprise. Sometimes, when different brands have the same price and quality, customers often choose you rather than "him".

4：差异化营销策略

4: Differentiated marketing strategy

首页的设计中将“黄金位置”留给能够代表企业卖点的产品。一个成功的营销型网站通常都是在10秒内吸引用户询盘。这就是营销型网站差异化策略直接的体现。

The design of the home page leaves the "golden position" to the products that can best represent the selling points of the enterprise. A successful marketing website usually attracts user inquiries within 10 seconds. This is the most direct embodiment of the differentiation strategy of marketing websites.

5：在线交流多样化简单化

5: Diversification and simplification of online communication

营销型网站配备多样化的沟通工具，比如400电话、百度商桥、EC在线、QQ在线沟通以及留言板块等，目的是尽可能的获得客户的联系方式。

Marketing websites are equipped with diversified communication tools, such as 400 telephone, baidu Shangqiao, EC online, QQ online communication and message board, in order to obtain the contact information of customers as much as possible.