1、 Guide

1、架构是否合理：清晰的网站架构是影响用户体验度好坏的重要因素之一，因为清晰的网站结构可以帮助用户快速获取所需信息和服务。所以需要根据需求分析的结果，准确定位网站目标群体，设定网站整体架构，规划、设计网站栏目及其内容，并且网站架构层级不能超过三级。

1. Whether the structure is reasonable: a clear website structure is one of the important factors affecting the user experience, because a clear website structure can help users quickly obtain the required information and services. Therefore, according to the results of demand analysis, it is necessary to accurately locate the target group of the website, set the overall structure of the website, plan and design website columns and their contents, and the level of website structure shall not exceed three levels.

2、内容配套服务：指的是在用户点击相关服务后，对此服务的相关的文字描述和图片的展示，以便帮助用户快速获取到所需要的内容。在配套服务中，需要注意几个问题：是要告诉用户我能做什么，自己有什么优势；其次就是怎么帮助用户解决问题，为其提出解决方案；后就是相关案例的展示，加深用户对自己的认可。

2. Content supporting service: refers to the display of relevant text descriptions and pictures of the service after the user clicks the relevant service, so as to help the user quickly obtain the required content. In supporting services, we should pay attention to several problems: first, we should tell users what I can do and what advantages I have; The second is how to help users solve problems and put forward solutions for them; The last is the display of relevant cases to deepen users' recognition of themselves.

二、颜值

2、 Appearance value

1.一套优秀的UI设计对网站的美观提升是很显著的，好的布局、美观的页面设计能够让用户眼前一亮，并快速让用户对你的网站产生兴趣。

1. A set of excellent UI design can significantly improve the beauty of the website. Good layout and beautiful page design can brighten the eyes of users and quickly make users interested in your website.

2.所以我们需要注意：一套优秀的UI设计是将企业的形象和各种产品及服务优势清晰的描述出来，让用户们在浏览上更加的轻松，更加的方便。并且UI设计和设计师的基本功是息息相关的，不仅能大大提升网页的美观度，而且还能服务于强调网站主题、表达某种情感等多种的目的。

2. Therefore, we need to pay attention to: a set of excellent UI design is to clearly describe the image of the enterprise and the advantages of various products and services, so that users can browse more easily and conveniently. And UI design is closely related to the basic skills of designers. It can not only greatly improve the beauty of web pages, but also serve a variety of purposes, such as emphasizing the theme of the website and expressing certain emotions.

三、内容

3、 Content

优秀的文案编辑和图文排版可以大大提升用户的体验度，同时也是刺激用户是否直接购买的关键因素。反之内容难以理解、表述不够言简意赅，则会中断用户对网站的浏览，减少网站的访问IP。所以，为用户提供的所有文字、图片以及这个网站上的一切可供用户充分利用的东西，都要符合用户的需求，展示自身的特色和优势，清晰明了的为用户解决遇到的问题。

Excellent copywriting and graphic layout can greatly improve the user experience, and it is also a key factor to stimulate users to buy directly. On the contrary, if the content is difficult to understand and the expression is not concise enough, users' browsing of the website will be interrupted and the access IP of the website will be reduced. Therefore, all the words and pictures provided for users and all the things on this website that can be fully used by users should meet the needs of users, show their own characteristics and advantages, and clearly solve the problems encountered for users.

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