Adjusting the product strategy needs to optimize the official website. The initial impression is not good. Even if the product is convenient to use, it cannot attract users. Therefore, how to design the official website is an important task before all products work. Especially on the official website of the enterprise, in the process of user browsing, it is necessary to convey a clear information and a clear sense of user experience path.
Jinan website company believes that in the design, it is clear that the purpose of the official website is to drain water and bring transformation to the product. According to the purpose, it is clear who the target users of the website are and what information users want to obtain from the website to solve their current pain points. According to the three elements of users, needs and scenarios as the design principles, and then consider the presentation of content.
The main core contents include:
1. Industry pain points and user pain points: grasp the user's psychology and let the user have me to understand your emotions.
2. Introduction to the core functions of the product: in the form of graphics/video, users can quickly know whether the functions provided by the product meet the requirements.
3. Product advantages: compared with traditional products, it can form a comparative difference and tell users why they choose us.
4. The product provides solutions for relevant industries: solutions describing industry application scenarios can help users quickly enter their roles and further clarify the services provided by the product.
5. Product price: Enterprise-level products are generally in the form of charges, with clear prices, allowing users to quickly measure the costs they need to pay.
6. Product download (client product): There are PC client, iOS Android terminal, Android terminal, and iPad to provide download buttons for different end products.
7. The company cooperates with well-known customers, and user evaluation: trust and approve products through real cases, and eliminate users' doubts about mistrust.
8. Relevant qualification certification passed by the company: the qualification certification has been recognized by relevant institutions, which can also reduce users' distrust under objective conditions.
9. Help Center timely updates help documents, helps users use products and answer questions.
10. Registration and login is a common function. Pay attention to the pages and modules of the website, and consciously embed the function to guide users to click registration and login.
Of course, the official website should also consider the needs of other interested parties, such as sales and operation. What modules need to be added to the official website for sales, what information needs to be highlighted to obtain customers, and what keywords need to be emphasized for operation to facilitate drainage, including supporting subsequent operation data. It is normal to properly adjust the official website. Come to our website if you have relevant requirements http://www.jnzyjz.cn Ask!