商城类小程序开发作为一种轻量级应用，近年来受到众多商家及用户的欢迎。小程序定制开发一般需要具备哪些功能呢？很多商家对此并不明确，今天大家就和济南商城开发公司一起了解一下把。

As a lightweight application, mall type applet development has been welcomed by many businesses and users in recent years. What functions do small program customization development typically require? Many businesses are not clear about this. Today, let's discuss it with Jinan Mall Development Company.

1、产品展示功能

1. Product display function

产品展示可以帮助商家发布产品或服务详情、图片、商家门店，联系方式以及定位等相关信息。商家可以根据市场及时更新，展示出自己的产品或者服务，方便用户更加详细地了解。

Product display can help merchants publish product or service details, images, merchant stores, contact information, and positioning information. Merchants can update and display their products or services based on the market in a timely manner to facilitate users' more detailed understanding.

2、营销、在线付款功能

2. Marketing, online payment function

营销功能包括优惠满减、秒杀团购等，不定时的活动可以刺激用户消费。在线付款功能，可以让用户在冲动消费的时候及时下单，有效提高销量。

Marketing functions include full discounts, flash sales, and group purchases. Unscheduled activities can stimulate user consumption. The online payment function allows users to place orders in a timely manner when impulsive purchases occur, effectively improving sales.

3、会员管理功能

3. Member management function

通过后台管理，可以有效对用户进行分类，根据不同的等级、特点来派发不同的活动或者优惠券等等。

Through background management, users can be effectively classified, and different activities or coupons can be distributed based on different levels and characteristics.

4、留言互动功能

4. Message interaction function

留言互动功能，让用户及时跟客服沟通，从而解决顾虑，完成下单。也可以根据用户的反馈更好地完成服务，提高用户体验。

The interactive message function allows users to communicate with customer service in a timely manner, thereby resolving concerns and completing orders. You can also better complete the service and improve the user experience based on user feedback.

5、订单管理功能

5. Order management function

6、营销中心功能

6. Marketing Center Functions

小程序商城的营销功能多样，营销中心有很多的营销功能，商家可以自行设置，如优惠券、拼团、秒杀、砍价、积分商城等等活动，帮助推广和引流，帮助平台快速积累粉丝。

The marketing functions of the small program mall are diverse, and the marketing center has many marketing functions that businesses can set up on their own, such as coupons, matchmaking, seckilling, bargaining, points mall, and other activities to help promote and attract fans, and help the platform quickly accumulate fans.

7、财务系统功能

7. Financial system functions

商城小程序中的所有财务信息商家可以全部掌握，而且账单信息也可以一键导出。

All financial information in the mall applet can be mastered by merchants, and billing information can also be exported with one click.

8、物流状态功能

8. Logistics status function

物流功能有多种配送方式：商家配送、同城配送、到店自提、货到付款，同时也会展示货物的物流状态。

The logistics function has a variety of delivery methods: merchant distribution, intra-city distribution, pick up at the store, and payment on delivery. It also displays the logistics status of the goods.

具体选择哪种方式商家可根据实际情况而定。此外小程序定制开发需要具备的功能有很多，除了上面讲到的这几个方面，您还可以根据自己的产品和需求来定制相关的功能，有开发需求的商家，可随时联系我们http://www.jnzyjz.cn！

The specific method selected by the merchant can be determined according to the actual situation. In addition, there are many functions required for customization and development of small programs. In addition to the above mentioned aspects, you can also customize relevant functions according to your own products and needs. Merchants with development needs can contact us at any time http://www.jnzyjz.cn ！