正如济南网站建设人员所知道的那样，在您的网站上拥有高质量的内容是从搜索引擎引入自然流量的一种极好的方法。不幸的是，无论您涵盖了多少个不同种类的文章内容，总是会有成千上万的其他网站发布类似的内容。您如何提高搜索排名并在人群中脱颖而出？答案是内容支撑。

As Jinan website builders know, having high-quality content on your website is an excellent way to introduce natural traffic from search engines. Unfortunately, no matter how many different kinds of articles you cover, there will always be thousands of other websites publishing similar content. How do you stand out and improve your ranking in the search crowd? The answer is content support.

什么是内容支撑？What is content support?

目前增加公司网站文章栏目是一种常见的做法，您可以在其中分享您所在行业的专业知识。您的营销团队已经确定了与目标受众共鸣的主题。但是，当您创建内容支撑时，您会将自己定位为特定主题的。

At present, it is a common practice to add the article column of the company's website, in which you can share the professional knowledge of your industry. Your marketing team has identified themes that resonate with your target audience. However, when you create a content support, you position yourself as an authority on a specific topic.

内容支撑对扩展主题进行了全面概述。它可以采用详细的操作指南，广泛的资源列表或一组文章、视频及其他探索主题内容的形式。支撑内容的黄金标准是“ 10x支柱”，即该内容比该主题的其他任何东西都要好十倍。那应该是你的目标。

The content support provides a comprehensive overview of the extended theme. It can take the form of detailed operation guide, extensive resource list or a set of articles, videos and other exploration topics. The gold standard for supporting content is the "10x pillar", that is, the content is ten times better than anything else on the subject. That should be your goal.

是什么构成了强大的内容支撑?

What constitutes a strong content support?

您可能已经猜到，内容支撑围绕着“支撑支柱页面”。该页面应高度引人入胜，易于浏览，并塞满了宝贵的信息。它应该吸引读者，并使他们想要为该页面添加书签以进行收藏-或从其他网站内容引用链接至该页面!使用大量图形，项目符号，插图和详细说明，为读者提供丰富而有意义的体验。

As you might have guessed, content support revolves around the "support pillar page". The page should be highly engaging, easy to navigate, and filled with valuable information. It should attract readers and make them want to bookmark the page for collection - or reference links to the page from other website content! Use a large number of graphics, bullets, illustrations and detailed instructions to provide readers with a rich and meaningful experience.

内容支柱如何推动流量How does the content pillar drive traffic

无论您的内容支柱是一个单独的，深入的页面还是一组相关的页面，它都会为您网站的SEO供电。信息丰富，高价值的内容受到用户的重视，这意味着它受到Google的青睐。此外，在您的网站上将多个页面链接在一起可以提高您的排名。无论您开发哪种类型的内容支柱，都有很多机会：

Whether your content pillar is a single, in-depth page or a group of related pages, it will power the SEO of your website. Rich information and high-value content are valued by users, which means that it is favored by Google. In addition, linking multiple pages together on your website can improve your ranking. No matter what type of content pillar you develop, there are many opportunities:

使用大量关键字。Use a large number of keywords.

添加到高权限网站的出站链接。Outbound links added to high privilege sites.

链接您网站上的页面。Links to pages on your website.

创建可以成为百度或其他搜索引擎精选片段的内容。

Create content that can be selected segments of Baidu or other search engines.

延长阅读时间，从而增加您的网站参与度。

Extend reading time to increase your website participation.

说服读者采取行动(例如预订电话，请求免费试用)。

Persuade readers to take action (e.g. book a phone call, request a free trial).

所有这些好处将为您带来流量，并提供有意义的体验，从而提高忠诚度和转化率。关键是通过确定的信息来源为您的受众提供佳价值。

All these benefits will bring you traffic and provide a meaningful experience, which will improve brand loyalty and conversion rate. The key is to provide the best value to your audience through identified sources of information.