许多人觉得，网站进行优化就是更新网站的内容，其实网站优化不单单是这样的，需要对网站总体结构进行合理规划，让网站符合用户搜索习惯和百度推广规则，这样才能更好的进行推广，那么怎样建设网站才能更有利于优化？下面济南网站制作公司为您分析：

Many people believe that website optimization is about updating the content of a website. In fact, website optimization is not just about this. It requires a reasonable planning of the overall structure of the website to make it conform to user search habits and Baidu promotion rules, in order to better promote. So, how can website construction be more conducive to optimization? Below, Jinan website production company will analyze for you:

1、标题和描述

1. Title and Description

在标题和描述中能够适度地加上一些关键字，那样能够提升关键字的相对密度，另外还能提升网站的权重值。因此，好的标题和描述对网站优化拥有关键功效。

Adding some keywords appropriately to the title and description can increase the relative density of keywords and also enhance the website's weight value. Therefore, good titles and descriptions have key benefits for website optimization.

2、网站建设的标题标签

2. Title tags for website construction

确保网站上每个页面的标题标签都具有的关键字。如果必须输入公司名称，请将其放在标题的末尾。除非您是知名，否则可能会查找您的公司名称。

Ensure that the title label of each page on the website has a unique keyword. If you must enter a company name, please place it at the end of the title. Unless you are a well-known brand, you may search for your company name.

3、网站的整体架构

3. The overall architecture of the website

一个好的网站架构可以让搜索引擎迅速的抓取网站里面的内容，而网站架构如果不好的话，那么搜索引擎就很难抓取，一般抓取到一般看到这个架构并不是自己喜欢的，那么就不会收录。

A good website architecture can enable search engines to quickly crawl the content inside the website, but if the website architecture is not good, then search engines will find it difficult to crawl. Generally, if you crawl and see that the architecture is not your favorite, then it will not be included.

4、网站代码

4. Website Code

代码编写如果不整齐的话，那么就不容易被搜索引擎蜘蛛所抓取，如果重复的代码很多也难以被抓取。代码漏洞很多还会容易遭受攻击和抄袭。

If the code is not written neatly, it is not easy for search engine spiders to crawl, and if there are many duplicate codes, it is also difficult to crawl. There are many code vulnerabilities and they are also susceptible to attacks and plagiarism.

5、网站导航栏

5. Website navigation bar

导航栏帮助用户指引浏览网站的方向，如果没有导航栏访客只能随便点击阅读，不能把有效的信息传达给用户，有一些网站的程序员为了网站的美观而使用了特效代码、图片以及flash来做导航栏，这样的信息对于搜索引擎来说是非常不友好的。

The navigation bar helps users guide the direction of browsing the website. Without the navigation bar, visitors can only click and read freely, and cannot convey effective information to users. Some website programmers use special effects code, images, and flash to create the navigation bar for the beauty of the website, which is very unfriendly to search engines.

此外内部链接可以帮助搜索引擎更好地了解网站的结构和内容，因此应该使用清晰的、描述性的链接文本。同时，外部链接也可以增加网站的性，提高排名。因此，应该寻求与网站主题相关的高质量链接。还有什么疑惑就来我们网站http://www.jnzyjz.cn了解看看吧！

In addition, internal links can help search engines better understand the structure and content of a website, so clear and descriptive link text should be used. At the same time, external links can also increase the authority of the website and improve rankings. Therefore, high-quality links related to website themes should be sought. If you have any doubts, come to our website http://www.jnzyjz.cn Let's take a look!