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企业网站如何进行产品设计?

来源:http://www.jnzyjz.cn/ 发布时间:2021-06-25

产品风格确定
Product style determination
首先,需要根据产品或品牌的调性确定产品风格,强化产品优势。
First of all, we need to determine the product style according to the tonality of the product or brand, and strengthen the product advantage.
产品框架
Product framework
品框架建立的流程分为:
The process of establishing product framework is divided into:
】拆解功能 → 确定功能优先级 → 聚合重组
】Function disassembly → function priority determination → aggregation and reorganization
将官网所有的功能平铺成以下关键词:index(首页)about(关于我们)product(产品)case(数据管理平台)case(优秀案例)News(公司新闻)。boss大大说尽量把功能都展示在菜单上,菜单多不怕,一行放的下,做出来了就要让世界看见!
Tile all the functions of the official website into the following keywords: index (home page) about (about us) product (product) case (data management platform) case (excellent case) news (company news). Boss said that he would try his best to display all the functions on the menu. He was not afraid of the menu. He could put it in one line and let the world see it when he did it!
在产品设计中,每个功能都突出,其实就等于没重点 。
In product design, each function is outstanding, in fact, it means no focus.
核心页面设计
Core page design
首页设计:
济南做网站
Home page design:
重点展现企业的愿景产品的定位实力
Focus on the vision of the enterprise, product positioning strength
公司的业务介绍,使用户有顶层的感受
The company's business introduction gives users a top-level feeling
把首页当成整个官网各个菜单功能的概述,并提供便捷入口,即目录式的指引
Take the home page as an overview of the menu functions of the whole official website, and provide convenient access, that is, directory guidance
作为核心业务模块,通过概述页展示营销推广服务涵盖的范围和优势
As the core business module, it shows the scope and advantages of marketing promotion services through the overview page
将广告营销涉及的对象分页面进行阐述,分为媒体人群运营案例页面,以便能深入阐述每个对象的优势
The advertising marketing involved in the object of sub page, divided into media crowd operation case page, in order to elaborate the advantages of each object
确保页面统一性,各个功能模块尽量采取标题及简单文案解释附带图片的方式
To ensure the unity of the page, each function module should try to take the title and simple text explanation with pictures
功能路径:功能是否有欠缺?跳转路径是否正确?
Function path: is the function deficient? Is the jump path correct?
文案:语句是否通顺,不存在歧义?
Copywriting: is the sentence smooth and unambiguous?
风格UI:页面主图和配图的风格是否和模块定位相对应?布局和设计稿是否有出入?
Style UI: does the style of the main and matching pictures correspond to the module positioning? Is there any discrepancy between layout and design draft?
兼容性:考虑移动端的适配问题,页面是否会错乱?
Compatibility: considering the adaptation of mobile terminal, will the page be disordered?
性能:页面跳转时间图片加载时间是否太长?
Performance: page Jump time image loading time is too long?
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