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网站策划书里面的内容有哪些?

来源:http://www.jnzyjz.cn/ 发布时间:2021-10-20

一、建设网站前的市场分析
1、 Market analysis before website construction
1、相关行业的市场是怎样的,市场有什么样的特点,是否能够在互联网上开展公司业务。
1. What is the market of relevant industries, what are the characteristics of the market, and whether the company can carry out business on the Internet.
2、市场主要竞争者分析,竞争对手上网情况及其网站规划、功能作用。
2. Analysis of major competitors in the market, competitors' Internet access, website planning and function.
3、公司自身条件分析、公司概况、市场优势,可以利用网站提升哪些竞争力,建设网站的能力(费用、技术、人力等)。
3. Analysis of the company's own conditions, company profile and market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.).
二、建设网站目的及功能定位
2、 Purpose and function orientation of website construction
1、为什么要建立网站,是为了宣传产品,进行电子商务,还是建立行业性网站?是企业的需要还是市场开拓的延伸?
1. Why should we establish a website to promote products, conduct e-commerce, or establish an industrial website? Is it the need of enterprises or the extension of market development?
2、整合公司资源,确定网站功能。根据公司的需要和计划,确定网站的功能:产品宣传型、网上营销型、客户服务型、电子商务型等。
2. Integrate company resources and determine website functions. According to the needs and plans of the company, determine the functions of the website: product publicity, online marketing, customer service, e-commerce, etc.
3、根据网站功能,确定网站应达到的目的作用。
3. Determine the purpose and function of the website according to the website function.
4、企业内部网(Intranet)的建设情况和网站的可扩展性。
4. The construction of Intranet and the scalability of the website.
济南网站制作
三、网站技术解决方案
3、 Website technology solutions
根据网站的功能确定网站技术解决方案。
Determine the website technical solutions according to the functions of the website.
1、采用自建服务器,还是租用虚拟主机。
1. Use self built server or rent virtual host.
2、选择*作系统,用unix,Linux还是Window2000/NT分析投入成本、功能、开发、稳定性和安全性等。
2. Choose * as the system and analyze the input cost, function, development, stability and security with UNIX, Linux or window2000 / NT.
3、采用系统性的解决方案(如:IBM,HP)等公司提供的企业上网方案、电子商务解决方案?还是自己开发。
3. Do you use systematic solutions (such as IBM, HP) and other enterprise Internet access solutions and e-commerce solutions provided by companies, or do you develop them yourself.
4、网站安全性措施,防黑、防病毒方案。
4. Website security measures, anti black and anti-virus programs.
5、相关程序开发。如网页程序ASP、PHP、.NET、JSP、CGI、coldfusion和数据库程序等。
5. Related program development, such as web program ASP, PHP,. Net, JSP, CGI, ColdFusion and database program, etc.
四、网站内容规划
4、 Website content planning
1、根据网站的目的和功能规划网站内容,一般企业网站应包括:公司简介、产品介绍、服务内容、价格信息、联系方式、网上定单等基本内容。
1. The content of the website is planned according to the purpose and function of the website. The general enterprise website should include: company profile, product introduction, service content, price information, contact information, online order and other basic contents.
2、电子商务类网站要提供会员注册、详细的商品服务信息、信息搜索查询、定单确认、付款、个人信息保密措施、相关帮助等。
2. E-commerce websites should provide member registration, detailed commodity and service information, information search and query, order confirmation, payment, personal information confidentiality measures, relevant help, etc.
3、如果网站栏目比较多,则考虑采用网站编程专人负责相关内容。 注意:网站内容是网站吸引浏览者最重要的因素,无内容或不实用的信息不会吸引匆匆浏览的访客。可事先对人们希望阅读的信息进行调查,并在网站发布后调查人们对网站内容的满意度,以及时调整网站内容。
3, if there are more columns on the website, consider using website programming to be responsible for related content. Note: website content is the most important factor for website to attract visitors. No content or impractical information will not attract visitors in a hurry. We can investigate the information people want to read in advance, and investigate the satisfaction of website content after the website is released. Adjust site content.
五、网页设计
5、 Web Design
1、网页设计美术设计要求,网页美术设计一般要与企业整体形象一致,要符合CI规范。要注意网页色彩、图片的应用及版面规划,保持网页的整体一致性。
1. According to the requirements of web design art design, web art design should generally be consistent with the overall image of the enterprise and comply with CI specifications. Pay attention to the application of web color, pictures and layout planning to maintain the overall consistency of web pages.
2、在新技术的采用上要考虑主要目标访问群体的分布地域、年龄阶层、网络速度、阅读习惯等。
2. In the adoption of new technologies, the distribution region, age class, network speed and reading habits of the main target audience should be considered.
3、制定网页改版计划,如半年到一年时间进行较大规模改版等。
3. Make web page revision plan, such as large-scale revision in half a year to one year.
六、网站维护
6、 Website maintenance
1、服务器及相关软硬件的维护,对可能出现的问题进行评估,制定响应时间。
1. Maintain the server and related software and hardware, evaluate the possible problems and formulate the response time.
2、数据库维护,有效地利用数据是网站维护的重要内容,因此数据库的维护要受到重视。
2. Database maintenance, effective use of data is an important content of website maintenance, so database maintenance should be paid attention to.
3、内容的更新、调整等。
3. Content update, adjustment, etc.
4、制定相关网站维护的规定,将网站维护制度化、规范化。
4. Formulate relevant regulations on website maintenance and institutionalize and standardize website maintenance.
七、网站测试
7、 Website testing
网站发布前要进行细致周密的测试,以保证正常浏览和使用。主要测试内容:
The website shall be carefully tested before release to ensure normal browsing and use. The main test contents are as follows:
1、服务器稳定性、安全性。
1. Server stability and security.
2、程序及数据库测试。
2. Program and database testing.
3、网页兼容性测试,如浏览器、显示器。
3. Web page compatibility test, such as browser and display.
4、根据需要的其他测试。
4. Other tests as required.
八、网站发布与推广
8、 Website publishing and promotion
1、网站测试后进行发布的公关,广告活动。
1. Public relations and advertising activities after website testing.
2、搜索引掣登记等。
2. Search trigger registration, etc.
九、网站建设日程表
9、 Website construction schedule
各项规划任务的开始完成时间,负责人等。
Start and completion time of various planning tasks, person in charge, etc.
十、费用明细
10、 Expense details
各项事宜所需费用清单。
List of expenses required for various matters.
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