Different types of websites have different jump out rates. Among all types of websites, the jump out rate of "novel" sites is often. After some surveys, the jump out rate of information content stations is generally in the middle of 40% - 60%, that of B2B / B2C / is about 20% - 40%, that of service related is about 10% - 30%, and that of simple landing page is often between 70% - 90%.
Did your website jump out rate reach the standard? Although it is only a simple set of data, it may touch a lot of SEO knowledge points, such as user experience, internal chain deployment, content quality, page relevance and so on
Don't have information cunning
You know, when users open your website, they need to get the processing plan. If the page can't meet the user's needs, say a direct example.
Many sites like to do Q & A, but "there are questions without answers", so such pages will be judged as "information cunning" by search engines. There are also some pages similar to tag. Users can also see relevant articles after clicking through keywords. However, after clicking in, there are still a large number of similar question pages, such as "what brand of rice paper is good and what brand of rice paper". There is no corresponding "processing plan", which is also information cunning. There are not a few such websites.
Second, inner chain correlation
Many websites do not think about the deployment of the internal chain. We should emphasize this point. We usually compare the search engine to a spider, but we don't think about the problem of "spider web". One silk can't become a spider web, and three or five silk can't become a spider web!
Inner chain relevance is to turn a web page into a vertically and horizontally intertwined cobweb, which seems to point in different directions, but it is inseparable! You know, when the user comes to find the information he needs, can the relevant information be what he needs? As long as you take the initiative to "cater" to users and spiders' hobbies, you can have a web!
Third, many people do not make complaints about them.
We do a website, at least to do a page that can be recognized, which is the basic condition! Don't let users make complaints about it. At least, our site will not drag on. At present, everyone has a 4G network speed, and the family difference is also a bandwidth of more than 20m. If you open your page, you still need to wait for 567 seconds. Obviously, people don't have this patience now!
Secondly, the purpose of our website is naturally to make money, but will you really make money? Some websites, users do not come when they click, among which "advertising" has a great impact! At present, most of them are "induced clicks", which is more common on mobile websites. Full screen sexual cues will make boys look better, but what about girls? Have you made money and feel at ease? There is also the kind of behavior that wants to fill the screen with advertisements. Do you want to inform me that users come in to see advertisements?